Hooch, the brand that defined the Nineties Brit Pop generation, is officially back on the market. The re-named Hooch Alcoholic Lemon Brew has kept its retro appeal but is now available in distinctive 500ml bottles and is designed to be served over ice, making it a competitor for fruit beers and ciders. The iconic brand, which features real fruit juice and is renowned for its sharp lemon taste, features the new tagline, ‘Refreshment with Bite’. A sparkling, alcoholic lemon brew made with real lemons and natural juices. Hooch delivers a sharp bite of citrus which explodes on to the palate but immediately softens to a subtle lemon tone, delivering complete refreshment.