The third issue of Hot Rum Cow, the magazine for the curious drinker, is in the shops now.
White Light Media presents a magazine to put fire in the belly – Hot Rum Cow, the whisky issue. For our third adventure in the world of drinking we’ve been trotting the whisky globe digging up whisky’s murky and subversive past, and peering into its future with some of the most exciting producers working today. We’re mixing it, we’re matching it, we’re teaching you how to drink it and curing the after-effects.
But, we’ve not just got spirit. Over 100 gloriously designed and illustrated pages we bring you flaming cocktails, picnic wine, barrel-aged beer, poetry from Liz Lochhead and an interview with Hollywood actor Brian Cox.
Editor Simon Lyle said: “We’ve really hit our stride now and we’re delighted with how this third issue has turned out. People think they know whisky, but we’ve dug up some lovely historical nuggets and spoken to some really fascinating and passionate produces all around the UK, in Sweden, even in Japan. Away from whisky there’s a great mix of the best, the most unusual and the most interesting beers, wines and spirits to keep curious and enthusiastic booze lovers entertained.”
Hot Rum Cow is the first news-stand title by Edinburgh-based White Light Media and is helping to lead a worldwide renaissance in lovingly crafted, independent magazines. The first two issues have received plaudits from influential industry figures and enthusiastic readers all over the world. The print product is supported by an intelligent but simple digital marketing campaign, which has built up a lively online community.
Publisher Fraser Allen said: “Hot Rum Cow is part of a new generation of independent magazines injecting fresh energy into the market. This is very much the golden age of independent magazine publishing, and the quality of Hot Rum Cow and some of its counterparts does beg the question: Will print one day kill off the internet?”