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Hot Rum Cow hits the shops

New drinks magazine title launched

Hot Rum Cow MagazineHot Rum Cow, the fantastic new magazine about adventures in the world of booze, has been launched. Issue one of the 100-page quarterly is available now in selected London newsagents or direct from An iPad app edition is also available from iTunes:

Hot Rum Cow is the first news-stand launch from Edinburgh-based White Light Media.

“There is currently a surge of consumer interest in high-quality independent drinks, particularly in the beer and spirits sector, and this is the perfect time to launch Hot Rum Cow,” says Publisher Fraser Allen. “There are several very good food magazines out there but the drinks market is confined largely to trade titles or self-regarding connoisseur mags. Hot Rum Cow will appeal to anyone who is curious about outstanding or unusual drinks and the stories behind them. It’s about beer, wine and spirits but it’s also about history, culture and people. It’s funny, it’s intelligent and it’s packed full of unusual information and tales. It’s also beautifully designed with a striking use of illustration.”

The magazine is intended to be a collectable series, printed in a 240mm x 200m format on uncoated stock. Only 2,000 copies of the launch issue have been printed.

Hot Rum Cow will appeal to anyone who is curious about outstanding or unusual drinks and the stories behind them

What about the content? The cover feature for issue one is The Life & Times of Slappy Bonita – an in-depth look at the fascinating history of gin, from its origins as a Dutch medicine, to its role as tipple of the drunken masses in 19th-century London, to its colonial heritage and modern renaissance. We also taste-test the best tonic waters and top chef Tony Borthwick creates a gin-themed three-course dinner.

Other articles, written by the White Light Media team and specialist contributors, include: the extraordinary tale of Dan Edelstyn and his Zorokovich Vodka, a delve into the strange world of spirits flavoured with meat and fish (euggh); the historic love-hate relationship between women and beer, a trip to a new vineyard – in Scotland; great ideas for wine cocktails and the hilarious exploits of booze comedians Ben McFarland and Tom Sandham. But there’s much more. To get a good taste of the writing you can read three of the articles now at

Notes for editors

  • White Light Media ( has established itself as one of the leading content marketing agencies outside London, creating award-winning work for clients such as Lloyds Banking Group, Royal Bank of Scotland, Standard Life, Channel 4, Tesco, NHS Health Scotland and several universities. The company, based in Edinburgh but with clients all over the UK, celebrated its 10th anniversary last autumn.
  • This new move into consumer news-stand publishing is part of a strategic growth plan that has already seen White Light Media establish itself as Scotland’s leading publisher of digital magazines.
  • To find out more about Hot Rum Cow or White Light Media, contact Fraser Allen on 0131 555 6494 or
  • Keep up to speed on our adventures in the world of drinking by following us on Twitter (@HotRumCow) and Facebook (

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